An interesting occurrence in my office last month got me to thinking about how we run our practices. Several month ago, I referred one of our families to another chiropractor thinking that the location of the new office would allow the family to get chiropractic more regularly. Shortly thereafter they returned to my office only … Read more
I sit in church on Sunday morning and I look around at those in attendance, wondering why they are there. Not that it is any of my business, but I am curious as to what motivates people in general. I am sure that some of the people are there because of a crisis in their … Read more
I sit in church on Sunday morning and I look around at those in attendance, wondering why they are there. Not that it is any of my business, but I am curious as to what motivates people in general. I am sure that some of the people are there because of a crisis in their … Read more
To understand the problem with offering chiropractic you have to understand the differences in practice objectives among chiropractors. The traditional straight chiropractor believes as an alternative to medicine chiropractic is an alternative because to him medicine addresses disease by alleviating its symptoms or treating its effects and he (the traditional straight) addresses disease by correcting … Read more
This afternoon I listened to one of the numerous audiocassettes tapes that come in the mail. Actually, it probably arrived weeks (maybe months) ago but today I was clearing the top of my desk and throwing out all the “Dead Doctors Don’t Lie” cassettes, along with all of the other tapes I had that were … Read more
Modern-day straight chiropractic has one great weakness. Its weakness is that the successful practice of it is dependent upon the proper communication of its purpose or intent, after all, even mixers are often competent at correcting subluxations. It is the safest approach to the practice of chiropractic as long as the patient understands what the … Read more
When we consider how few people in society at large understand the chiropractic message, let alone accept it, we have to give some serious thought to our approach to communicating chiropractic. Even the best chiropractic communicators, and those building the largest practices in the shortest period of time, admit that educating the public takes tremendous … Read more
Too many people in this world, in all walks of life appear not to have the slightest idea what they are doing in their work. Even sadder is the fact that many professionals are in the same situation, incompetent to do their job. We, as a profession, tend to be very critical of the medical … Read more
For some reason, confrontational people are often perceived as uncaring and even cruel. Society has somehow come to the conclusion that to challenge people or to confront their attitude, thinking or behavior is at best unkind. Perhaps that is a function of a society that is more and more rejecting absolutes. If there are no … Read more
I believe that the vision for chiropractic is as different as the number of people who practice it. However, most straight chiropractic practitioners have a very similar vision. Our vision is regular chiropractic care for every member of the human race from birth until death. Differences only occur with regard to the technique employed in … Read more