All right, maybe you don’t want to admit it but none of us really like having new people walk into our office. When we’re struggling to build a practice, we realize that we need new people, so we want them. We may even advertise to get them and ask practice members to refer them to … Read more
When I hear someone make the above comment, my first reaction is, “Oh here it goes, this guy is going to try to justify discussing symptoms with the practice member and asking them how they feel on each visit.” We all know that meeting people where they are in this respect will rarely get them … Read more
Here is an article you may want to share with your practice members. Universal forces are the forces of the environment which tend to break down or be destructive toward structural matter. They tend to break matter down into its simplest components. However, to carry on the cycles of life, material must be built up … Read more
With all the discussion about what kind of patients we want (e.g. regular, lifetime families), the fact remains that for most people health is not a priority in their life. They may claim that it is, inasmuch as most surveys list health as one of the three most important things in peoples’ lives. Yet it … Read more
When we consider how few people in society at large understand the chiropractic message, let alone accept it, we have to give some serious thought to our approach to communicating chiropractic. Even the best chiropractic communicators, and those building the largest practices in the shortest period of time, admit that educating the public takes tremendous … Read more
As one who regularly reads both of the two major tabloids of the chiropractic profession (I also read the “Harrison Family Newspaper”), I have been observing an interesting trend. With regard to editorial position, one of the publications has historically appeared to represent the mixing aspect of the profession and the other purported to represent … Read more
The two most important aspects of straight chiropractic care are the safe, effective correction of vertebral subluxations and educating the patient to the Above-Down-Inside-Out philosophy of chiropractic. A fundamental aspect of that philosophy is that the individual has or should have within them, the ability to control their own life with regard to matters … Read more
Over the past few years, there has been an increased awareness in the area of pediatric chiropractic. Seminars are being given to teach chiropractors more techniques and effective ways to adjust children. New literature is being written to educate children and offices are being designed with a children’s theme. All of these are great and … Read more
Everyone involved in a profession has a technical vocabulary. It is one of the distinctives of a profession. Anyone with less than three years of Latin has felt the frustration of dealing with the legal profession. Even the automobile mechanic has a technical vocabulary. You have to admire the medical profession for over the years … Read more
There is an alarming trend growing in the straight chiropractic movement. It is a tendency to be less than totally honest with potential patients concerning the chiropractic objective. This tendency is most clearly seen in our advertising and promotion. Perhaps we need to face the truth that other than general information about our office, location, … Read more