We think our need is to overcome the lifelong meducation of our practice members, but it is more than just medical brainwashing that we need to address. It is the outside-in thinking that permeates every aspect of their lives. Outside-in thinking in the area of health, personified by the medical community is just a small part of it. Until people change the way they look at the world, we will never truly impact them with chiropractic. v14n1