Chiropractic Practice

The Six Visions of Chiropractic

I would maintain that there are six distinct approaches to the practice of chiropractic which coincide with the profession’s vision (or lack there of).  With the exception of a very few insightful individuals throughout chiropractic history,  chiropractic vision five and six have been virtually unheard of until only recently.  Let’s compare the six visions.           … Read more

PVA is a Crock!

One of the really dumb ideas that has been foisted upon the chiropractic profession in general and straight chiropractors in particular is that a high patient visit average (PVA) is indicative of a successful practice and is something to be desired.  Now, I realize that just about anything can be construed as success in this … Read more

Straight Chiropractic is Alive and Very Well, Thank You

It has never been greater to be a straight chiropractor than at this point in history.  While it is true that the straight chiropractic educational community has suffered some severe setbacks in the past few years, straight chiropractic is doing just fine.  There appears to me to be more interest in straight chiropractic than ever … Read more

Iatrogenic Diseases

Sometimes we chiropractors unfairly and inappropriately castigate the medical profession because of the increasing incidence of iatrogenic diseases.  We also wonder why the medical profession does not seem overly concerned about them. The fact is that iatgrogenic diseases are not upsetting to them because they are a normal, natural, accepted part of the practice of … Read more

What's Our USP?

In marketing there is a concept known as the Unique Selling Proposition (USP).  It is that which is special about your product or service.  “Lowest prices in town,” “service after the sale,” “money back guarantee.”  It is that which makes what you have to offer more attractive than anyone else’s.  Most marketing experts agree that … Read more

Is Straight Chiropractic a Health Profession?

     From time to time people inside and outside the straight chiropractic community question whether the model that we present in straight chiropractic is really part of the health field.  We do not want to diagnose or treat disease which is the most common aspect of health care.  What’s more, we say that our approach … Read more

A Re-examination of the Normal Complete Cycle

Cycles are an important part of our chiropractic philosophy. They combine the material and immaterial aspects of chiropractic and without its immaterial component chiropractic is merely physical medicine.1 Historically they go back to the very early days of our profession and to the earliest development of our chiropractic philosophy. Their first appearance as a philosophical … Read more

We Need To Improve our Approach

Having been involved with chiropractic for over 30 years and closely associated with chiropractic education and communication for many years, I have seen some changes taking place.  In the early 60’s there was virtually no communication, no “message” that the chiropractic profession had to offer the public.  Perhaps it was our low self-esteem or dwindling … Read more

Patients Taking Responsibility

          The two most important aspects of straight chiropractic care are the safe, effective correction of vertebral subluxations and educating the patient to the Above-Down-Inside-Out philosophy of chiropractic.  A fundamental aspect of that philosophy is that the individual has or should have within them, the ability to control their own life with regard to matters … Read more

Fee Systems

                   Chiropractic fee systems are perhaps as diverse as the types of chiropractic practices.  Medical fees are pretty much fee-for-service.  Either per visit or per procedure is the way most M.D.’s practice.  But in chiropractic it is different.  There are cooperative fee systems; some using a box, others where the patient determines his/her fee and … Read more