Blog

One of the problems we seem to have in building a practice is keeping the practice members we manage to get. If we could retain all or even most of the people who came into our office, in a relatively short period of time we would not have to see any new people or maybe ... Read more

This is perhaps the most versatile and best buy that we have at the Foundation.  When we first began producing the weekly articles, we sold them as masters.  We still sell them that way but if you are receiving this email, you probably have a more efficient way to use them.  Our weekly articles are ... Read more

Some chiropractors have commented that they think we give too much information to our new people that it is too much to digest and that it is perhaps a waste of money and chiropractic resources.  I have written before about the fact that you cannot give a person too much information.  The only mistake you ... Read more

There is no doubt that between the economy and the call for health care reform that chiropractic is in a precarious position. Perhaps it is time for chiropractors to take some risks in their practice building efforts. One risk that you might consider taking is to make it easier, less risky, for potential new practice ... Read more

If one were to list the greatest causes for failure in practice, or at least failure to thrive in practice, procrastination would have to be near or at the top of the list.  Of course, there is a difference between not having sufficient time to do everything you want and procrastination, and I think we ... Read more

There is a principle in marketing called add-ons in which a business or service attempts to add other products or services that the customer might not have thought about.  You often see a flyer or add-on with your mail order items advertising another product or service.  Now you might ask, “What add-on could a straight ... Read more

One of the most difficult obstacles in building a practice involves an aspect of practice member education.  We maintain that education is the key to practice building and education addresses the intellect of a person.  Here is the problem:  People are motivated by the depth of their emotions, not the height of their intellect.  Our ... Read more

At one time it was common, especially among chiropractors who wanted people to come weekly for a lifetime, to scold practice members for not being regular or consistent with their chiropractic care.  I actually did it myself for a while.  In fact, we used to make them watch a short reactivation video that scolded them ... Read more

Well, it finally happened. I incurred the wrath of a publisher of a chiropractic publication…enough so that he devoted an entire column to one of my Pivot Review articles. But that is okay. As B.J. said, “Conflicts clarify.” I will not get into a debate with him in our publication because he has a greater ... Read more

One of the difficulties in teaching people about chiropractic is enabling them to understand our non-therapeutic philosophy.  We need to help them understand that chiropractic does not treat medical conditions, but that if they have a medical condition, they still need to see a chiropractor.  Even as I look at what I have just written ... Read more