Blog

For the ADIO practitioner, the more he learns about the human body, the more he realizes how little he knows. On the other hand the more an outside-in practitioner learns the more he is convinced that he is on the verge of knowing it all.

The fact that everyone needs to see a chiropractor causes us to sometimes fail to set a target market. It is true that everyone who has a spine should be having it checked, it is challenging to market to that broad a range of people. Specializing in a particular field in chiropractic might seem like ... Read more

   If You Were Trying to Destroy Chiropractic, How Would You Go About It?  That’s an interesting question and one that demands some thought if we are going to survive as a profession. To suggest that no one has ever wanted to wipe out our profession or doesn’t want to even now, is divorcement from ... Read more

It’s always interesting to play the “What if?” game. In fact, novels have been written on the subject. What if the South had won the battle of Gettysburg? In reviewing my notes for a program I am putting together on the history of the chiropractic profession, and knowing where the straight movement is today, I ... Read more

Surveys are important.  They not only give us a sense of where the profession is, but also where it is going.  In a recent one (Dynamic Chiropractic, 1-15-11), 57% of chiropractors polled said that they would rather work “as part of a multi-disciplinary hospital team” than in a solo practice.  What does that say about ... Read more

The fact that 42% of people going to “a chiropractor note their care as ‘excellent’ while only 27% gave high marks to their medical provider” (New England Journal of Medicine) is not that great a statistic.  Most people go to a medical provider out of necessity.  Going to a chiropractor is a choice.  I would ... Read more

Which is easier…changing the public’s perception of health care so they understand chiropractic in its true light or getting chiropractic out of health care?  It is my opinion that leaving the health care community is the easier, more effective and most philosophically sound choice.  The pros and cons of that idea have been discussed recently ... Read more

The next time someone says that we are unable to scientifically prove the validity of chiropractic, ask them to disprove it. If they give you an argument, remind them that the role of science is to disprove theories and accept them only if the cannot be disproved (and sometimes until they are disproved). Jan 3, ... Read more

I’ve said this before but it bears repeating.  The most important thing you can do to build your practice is continuing education.  It creates long-term practice members and it creates referrals.  We seem to hate to repeat things.  Many chiropractors have given up lay lectures and orientations because they just got tired of saying the ... Read more

Perhaps we are at the point in the development of our model of chiropractic that we should drop the concept of levels of care and just have one level—chiropractic care.  At this one and only level, we check the entire spine for vertebral subluxation and adjust if necessary wherever and whenever we find the need, ... Read more