ADIO vs Outside-In

“We have met the enemy and he is us.”
Pogo

I think that only a few chiropractors truly understand ADIO thinking versus outside-in thinking. I recently saw the following statement in an ad for a nutritional supplement. They called it, “The Greatest Natural Health Discovery Since Penicillin.” If you think that Penicillin has anything to do with natural health, you probably don’t even understand what the acronym “ADIO” stands for! Our profession as a whole has so obliterated the lines of demarcation that we do not even know what is therapeutic and what is non-therapeutic, what meets the medical objective and what is designed to meet a chiropractic objective. That’s why when a chiropractic school wants to call their degree “chiropractic medicine” or a state wants to legalize chiropractors prescribing drugs, the majority of the profession does not rise up in righteous indignation. There are no lines anymore. It’s not that we have changed the definition of chiropractic. It’s that we no longer want chiropractic to be defined.   August 27 2010

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