We have been enticed, or more correctly, allowed ourselves to be enticed, into mainstream healthcare acceptance by taking a limited outside-in approach to our profession. We have sold our birthright (correcting vertebral subluxations for better innate expression) for a bowl of pottage (treating musculoskeletal conditions). We did it for the same reason Esau did. We were hungry.
Actually most had more than enough to eat, they just bought in to how great it would be to have steak every day, turns out the steak was soy-burgers.
So let’s get the hell out of healthcare and into “Impression and Expression” care
Those are confusing terms to use with our people – am I wrong? I am not saying that getting out of healthcare is not a good statement, but we need to find ways to communicate effectively on the level of the people who might come to us.
OK and your choice would be……..
Subluxationist…Kent and Gentempo stated that term (subluxation) has been and continues to be used by other professions.
Innateist…. smacks of cultism.
Dr.s of force….too starwarsish
Spinologist…I believe you yourself said it didn’t catch on
Vertebrologist….Vertemereist…Vertemereologist…not likely.
Help me out here Bob, the next generation may depend on it.
– WHY didn’t spinology catch on? It’s a good term. It describes WHAT we do. A term is not WHAT will change the perception of the public about us.-
– It’s WHO we choose to BE that will attract (or not) people WHO in turn will choose to Be like WHO we choose to BE. –
– It’s NEVER about WHAT ! –
– It’s ALWAYS about WHO ! –
– Pretty much the same thing as now ! –
– Ha! –
– AMAZING ISN’T IT?
Claude is right here. It’s about who we are doing what we do, and not what we call it. A rose by any other name would still smell as sweet. But we have taken the rose and crossbred it with cabbage, and onions and crab grass. And we are ALL dirty in this mess. ALL OF US. We have fractured chiropractic in so many ways over big things, little things, pissy things, esoteric things, ego, social comfort level, greed, ambition, “science”, theology and the universal human drive to form separate interest groups and defend them zealously. We are no less pathetic than any other brand of idea peddlers, and more pathetic than many.
A popular business/leadership book that is out now titled”START WITH WHY” by Simon Sinek talks about businesses that market their product or service by telling the WHY of their prod/serv are more successful than telling the WHAT of their prod/serv. I find it an interesting concept for chiropractors, since they always want to refute the philosophy and here is a business leader telling entrepreneurs to know the WHY of they’re being in business. If interested, check out the website: http://www.startwithwhy.com
Sorry Bob, I guess it was Tom that talked about Spinology
Actually Spinology WAS catching on, that is until the founder abandoned the movement.
hey Tom, why did,if you know, Reggie abandon Spinology?
Hi Nathan, very sorry I missed responding to your question. In an interview Reggie did last year, when posed that question he answered with, “When I got too old to teach I quit doing it.” There were other reasons but I’ll just leave his answer at that. In case you don’t have it, Joe Strauss wrote an awesome biography on Reggie called, “Reggie: Making the message simple.” A must have for any OSC practitioner as it’s filled with history, philosophy and much practical info. Plus there’s an entire chapter on spinology that goes into the other reasons which lead to Reggie leaving spinology, all given in the proper context. Reggie always said that book was Joe’s greatest writing. I’ll agree that it was Joe’s greatest CHIROPRACTIC writing. His greatest writing to date is “The Nature of Man.” Not a book on chiropractic, but a book on how the body, soul and spirit inter-relate and how they each effect the other. He also answers such questions as, why do science and theology appear to be at odds, why is there so much disagreement among theologians and much, much more. It’s answered many of the questions that I’ve thought about over the years and has shed light on many other topical issues. Not a book to read once and you’re done. I Love it! Thanks Joe.
I believe the basis of brain based therapy has brought our profession
full circle in the understanding of subluxation. This concept has
closed the breech in the safety pin cycle and re-established
the brain – spinal – body loop. Chiropractors are concerned with
the Neuro-Muscular-body function void of the breech, the
Subluxation. If you don’t flip the light switch on you stay in darkness
no matter what you do to the fixture or bulb. After going full circle
why change now.Subluxation the breech to function.