I think in using these terms, we chiropractors tend to use them literally rather than evaluating them according to the mindset used in making decisions. Taking drugs is outside-in not because that is how they enter the body but because it is based upon the idea that health can come from outside. Eating good, wholesome, nutritious food in order to improve or maintain health is taken in by the same method, from the outside, yet the basis for doing that is above -down. An adjustment comes from a universal force administered from the outside. The adjustment occurs from the inside by the innate intelligence of the body moving the bone into the correct position. But the key is the motivation to do it. An adjustment to aid in the correction of a vertebral subluxation to enable the body to express more life is ADIO. An “adjustment” to treat a medical condition is outside-in even though the technique may be the same and in both cases the innate intelligence of the body is making the adjustment.
So, is education, gaining knowledge and learning above-down or outside-in? Well it is either one. It is your world viewpoint that determines which it is. If you have an ADIO viewpoint you see it as a means to express life more fully-more in keeping with innate living. If you have an outside-in viewpoint, you see it as a means to promote the finite educated mind as superior to the wisdom of the body. As BJ would say,”it’s as simple as that”.
That’s WHY a profession is defined by its OBJECTIVE! In other words, that is WHY a NTOSC is one WHO chooses to practice WHAT the OBJECTIVE of chiropractic is: LACVS for a full expression of the innate FORCES of the innate intelligence of the body. PERIOD! HOW it is done, depends upon, as you said Joseph, the motivation of the practitioner. Indeed, “it is as simple as that”! 🙂
That brings me to what we were talking about, Joe….on the part of the practice member (“patient” if anyone prefers), is education (their understanding of what we do for them) above-down or outside-in?
That’s exactly what we were talking about (this am on the phone). Some people have such a strong outside-in frame of reference that every explanation is filterd through it and they can only think of chiropractic as an outside-in therapy no matter how long or how much you try to educate them. That doesn’t mean we stop trying…just that we will never get 100% compliance. I’ve probaby told this story before… many years ago I had a time-share salesman calling me to go to the Poconoes to look at time-shares. No matter how much I said no, even with the offer of a free alarm clock, he persisited. Finally he said something that was worth it to me(not enough to buy a time-share but from a chiropractic viewpoint). He said that if he only sells to 3% of the people who come up and look, he can make a good living (even while giving away 100 alarm clocks) and statistics say that 3 out of 100 will buy. So, if I listen to his presentation and say “no” he is one “no” closer to the 3%. I took from that, if only 3% of the people I see will get the big idea, I’m willing to talk to and take 97 rejections to reach those 3 that are ready and want my chiropractic. Of course, the better our presentation, the higher our percentage. There is an old saying, “if you throw enough mud against the barn some will eventually stick.” I may not have had the biggest practice ever but no one has slung more mud than me.
Now it’s just a matter of getting a high number through the door so that 3% is achieved on a grander scale. The concept you mention is completely understood. However, and not to be negative…..the percentage of people coming in the door are thinking (or were raised to think) in accordance with “medical objectives”. Many come as a way to avoid long waits in the medical offices, avoid challenges to getting appointments with the MD, and may see us as a less expensive “alternative”. I was talking to an old friend last night who used to be a solid straight chiropractor. Now he works in an office that has nurse practitioners, MDs, PTs. I received a mini-lecture on how my “Terms of Acceptance” better be ironclad to avoid problems with people coming into my office and agreeing to the terms, but still coming for their own reasons – which for whatever reason, he feels their reason for coming is the “industry standard” and I (we) will be held to “treating” them for their reasons. This guy is so brainwashed at this time in his career, he’s crazy! BUT, he may have some valid points too. The education of people is done on a mass scale by sources that oppose our above-down thinking. By the way, I deleted his number from my contact list and hopefully he will never call me again.
Chiropractic cannot happen in your head alone. You never think yourself into a new way of living. You invariably LIVE yourself into a new way of thinking. Chiropractic is about relationship of intelligence, force and matter… the triune of life. Chiropractic is not about pain. Chiropractic is not about the neck or the back. Chiropractic is about LIFE!!! Keep telling the story over and over and over and over and over again, in as many ways as doable to as many people as possible. PRACTICE (live) the OBJECTIVE of chiropractic which is LACVS for the full expression of the innate FORCES of the innate intelligence of the body. PERIOD! Pure passion and joy!!!
– “Let us carry on the work… ADIO.”
I understand Educated Intelligence as that which allows living things have in part, a voluntary control of themselves and of things in their environment. In the case of man, it is exercising the usage of Free Will to control ones behaviors and actions, ones thoughts and again, voluntary physical body movement and things in the environment
The goal I would think would be to have educated intelligence in alignment with innate intelligence. That would be, coordinated, harmonious, and to be in a state of normalcy which I deduce would be that of self acceptance, self determination, self control.
Claude has made use of the terminologies and expressions, ‘It’s all about the WHO’, and ‘Acting As If’, and ‘ LIVE yourself into a new way of thinking’.
I have for many, many years been aware of I’ll say for a lack of better reference, these self-help, new age, etc. references. (eg. Act as If), but
never could but it into context with something broader, something in context with a BIGGER Principle, like A Chiropractic Philosophy.
I’ve mentioned this situation or personal action, quite recently on this blog, and received no response, but I’d like to try again, because not only is it a CRUX of why Educated fails so much, but on How I’ve recently used in context with PERHAPS the Chiropractic Philosophy, ADIO and would appreciate some feedback or comments.
I stated, and this is in line with what Claude has mentioned over and over and over, actually never referencing the 33Ps as it’s source.
OK, here it is.
It’s so ever simple.
Innate Intelligence is Perfect. Perfection as expressed in the universe is EASE. EASE manifests in Educated Intelligence as one Simple Event. A SMILE. Perhaps a stance of Validation, but no, simpler, A Smile, Outside and Inside. It is the ACTION that MUST be the Beginning of BE DO HAVE, of ACT AS IF.
If you smile, you might have things coming at you as thoughts, ideas, events that are somewhat negative, somewhat difficult to manage, but SMILING is the Educated Intelligent STANCE of what I’ll say “Sorting The Deck” properly. If you smile, you’ll find 1,000,000 things to smile about, including ADIO, Chiropractic, People, etc.
If you Frown (ACTION), you’ll find 1,000,000 things to frown about, including OIBU, Fear, People, Issues.
What always seemed interesting was that engaging in learning and understanding the 33Ps, ADIO, while momentarily might release one into a positive state, really will not. Nothing Will, Until One realizes that
ACTION, Mind saying to mouth >>> SMILE. Mind saying inward, See the inward smile. Then You start to feel all those things you are Blessed with, happy about. So many things. If you are trapped by USING YOUR EXPERIENCES AS A MEANS TO DETERMINE YOUR STATE OF MIND AND SUCCESS YOU MIGHT SUCCEED, BUT YOU MIGHT FAIL.
Haven’t we all noticed people, who seem to have everything, materially, whether success, finances, friends, etc. etc. STILL might BE ABSOLUTELY MISERABLE. And people who may have so little, seem to be able to be at peace. This is away from my Point.
Educated Intelligence must be made to SERVE MAN. Man does not SERVE Educated Intelligence. In order to do that MAN must Be In Action. That is basically what Our Brains function to do. TO ACT. And the mind-body connection, the educated-innate connection, whatever manifests EMOTIONS and PERSPECTIVE that are so linked up to this. That is Why People Mix. Because they cannot, do not have a Principle that they understand, like ADIO and they, more importantly perhaps, Do Not realize that THEY CREATE their perspective thru their ACTIONS. The main action being, can they SMILE, and maintain it, to see the ADIO, Perfection, EASE Perspective.
They become analyticals, thinking that THINKING will find the answers. Yes, they will find the constructs, like Chiropractic Philosophy or perhaps a Theological Framework, or even another Philosophical framework, But WHAT PULLS THE TRIGGER IS THE WHO. The WHO is determined by ONES ACTIONS. And the 1st Action, The very 1st action, In Man Is THE SMILE.
My Question?
Where does all this fit into Chiropractic Philosophy, the 33Ps, Educated Intelligence, and PERHAPS I HAVE STATED THE ANSWER TO MY QUESTION, ABOVE 🙂
David, a smile is an educated expression. My infant daughter use to smile at me a lot. I thought is was educated agreement with what I was saying. People told me it was just gas. A pickpocket or con artist is usually smiling at you while plying his trade. Vomiting is often a normal, natural, innate expression but nothing I want to smile about. I’ve learned to recognize that educate expressions can be either good or bad and not to pay attention to them unless they are made according to principle.
Bob brings up some very valid points.
How do we attract people to the office and avoid any hint of a “medical objective”?
Why does a “terms of acceptance” have to be ironclad?
I’m forever bumping into people who immediately rub their neck or back at the mention of a chiropractor. What they are thinking is anyone’s guess but I can infer it is not lifetime care and LACVS.
I say practical because it is unlikely anyone wants to be launched into a 30 minute orientation when you expect a simple answer to the question “what do chiropractors do exactly?”
Not sure of the best practical way to address this issue.
don’t misinterpret my use of the word “launch” .. 🙂
Don – I think Joe would agree with this (since he reminded me of it on the telephone)….it takes time to get the understanding of what we do and why we do it. That is, time for most people to get the BIG IDEA. The education most receive everyday is the opposite of what we teach. It’s the opposite of what we live by. But they weren’t born with that understanding either – the information they received trickled into their way of thinking. Just like it was trickled into our thinking too. While orienting them is vitally important, it does not mean they will get the big idea by the end of the orientation. Some may not get it in two years. The idea here is to keep letting our way of living and thinking trickle into their lives and hopefully their understanding. One trickle at a time – one trickle at a time.
Thanks Bob.
Any suggestions for a practical methods for “trickling”?
And how do we attract people to the office while avoiding any hint of a “medical objective”?
Don, In a nutshell, I think “trickling” starts with what people see when they walk in the door – or what they see when you run an ad or in your marketing material. Anything that can be interpreted as “medical”, trickles that same message. So we have to trickle the messages we want them exposed to. Posters, brochures, ads, our verbal communication – this all needs to be what we want to expose people to. Posters, brochures, and ads are easy ways to trickle the message. Don’t allow any material in the office that gives conflicting messages. Magazines are OUT! TV’s are out if they aren’t playing DVDs that trickle the right messages. Joe has some great stuff for this purpose. My front window has a neon sign hanging in it that states “Family Care” and the window decals list the “13 Reasons to get your spine checked regularly” – both of these trickle the messages I want in front of passers by immediately as well as each person who walks into my office to have their spine checked. My brochures are limited to only those that express the message I try to send. Each person is oriented to the office – there are key things I want everyone to know – first and foremost, vertebral subluxation may not have anything to do with their symptoms and therefore, we do not determine the need for chiropractic care based on symptoms. Second, we check spines for vertebral subluxations only. Third, I am not a medical doctor and do not offer medical services or advice. And if that means they do not want what I give, then they are free to leave. Fourth, if they desire what I offer, then they get to decide how they want to fit it into their lifestyle because, it really is up to them to decide how they want to include chiropractic into their life. Then, I do my best to stay on that message when they come to have their spines checked. Hopefully, they come regularly enough to experience the “trickle effect” so they decide for themselves (from above-down) that this is something they wish to do for the rest of their lives. As for attracting them “without a hint of a medical objective” – I wish I could give you a specific example that is reliable 100% – I do not advertise in print. I do not have a yellow page ad. I do not have symptom brochures. I do not have a symptom-oriented website. I do not ask symptom questions on my forms. I do not talk about their symptoms. Maybe the real answer here lies in what I DO NOT DO. Referrals and my sign are my primary sources of attraction. And much of the time is spent going over the four points mentioned above since there are people who have only been exposed to “medical objective chiropractic”. Maybe this could be a segway to another post that allows everyone to contribute to ideas that attract new people and ways to “trickle-educate” them with the right messages?
Bob,
Thank you for that detailed response. I can see how “trickling” is synonymous with embedding the message throughout the practices, environment and procedures in the office. I agree with the need for sharing ideas and I would second your opinion that “maybe this could be a segway to another post that allows everyone to contribute to ideas that attract new people and ways to “trickle-educate” them with the right messages?”
Could you elaborate on one of your points please, I didn’t understand it well. You stated…
“Fourth, if they desire what I offer, then they get to decide how they want to fit it into their lifestyle because, it really is up to them to decide how they want to include chiropractic into their life. Then, I do my best to stay on that message when they come to have their spines checked. Hopefully, they come regularly enough to experience the “trickle effect” so they decide for themselves (from above-down) that this is something they wish to do for the rest of their lives.”
Does this mean you recommend a frequency of care but leave it to the person to determine what works best for them? I’m not quite sure how this fourth point works. Thanks Bob.
A. Recommendations are offered to them. Recommendations vary from person to person. Nothing is “forced” on them – they are not told they have to do this or that. Fear tactics are not used either. That is, no comments that you get this special fee system if you follow my recommendations and no comments that if you don’t follow my recommendations, then you are not welcome here. Nothing like that at all. I do state that how they use chiropractic care is up to them. I point in a direction and they decide if they want to go there. I leave it up to them to decide what works for them based on the time to visit the office and their own financial situation. I have fees. I am not a BOTW. While I point them in a direction, I find that when people decide for themselves what fits their lifestyle best, they “hang out” longer and they are exposed to more “trickle-education” that allows them to continue to make their own decisions. My door is never closed off to anyone. The fourth point only comes into play when they decide they want what I offer. I’m not in control of their decision or when it happens. But when it happens, I know they are getting “trickle-education” each time they visit. It’s easy to determine who gets it and who does not.
Bob, that makes sense to me now.
Thanks for taking the time to explain that for me.
Hey Fellas… even a blind squirrel finds a nut every once in awhile.
Good article Joe. Really makes you think. I like the concept that it all depends on your mindest whether it is an ADIO viewpoint, or outside it concept.