The topic of this chapter, the famous or infamous box-on-the-wall system of practice, is really not part of the philosophy of chiropractic. While a fee system might reflect the philosophy, the philosophy actually transcends fee systems. Anyone interested in the history of the GPC, or God-Patient-Chiropractor fee system as it was originally called, would benefit … Read more
In our last issue of the Practice Builder, at the conclusion of the article on statistics, I mentioned that both the percentage of referrals and the number of referrals are important statistics. I would suggest that you take a moment to refer back to The Practice Builder No. 10, an article entitled New Practice Members. … Read more
Chiropractors looking to practice in a straight manner will often call me and ask what book or books I would recommend to them in order to help them turn their practice around. Of course, I first recommend Chiropractic Philosophy. If you do not know what non-therapeutic straight chiropractic is all about, it is difficult to … Read more
A few issues ago we wrote about tooting your own horn. Even better than that is having someone else toot your horn for you! Although if you pay for someone’s testimonial, in reality, it is still you doing the bragging. The problem with testimonials is that they usually end up with someone talking about how … Read more
One of the great failures of chiropractic, both in individual practices and as a profession, is our lack of a continuing education program for people. We need a continuing education program for our practice members, for one important reason: the medical profession is constantly brainwashing the public to their outside-in viewpoint relative to health and … Read more
The importance of self-promotion is the topic of the opening chapter of the book Guerilla Publicity. And while it is critical to success in business, I must admit that I have a problem with promoting myself. I am almost embarrassed when I have to write a promotional piece for some educational tool, pamphlet, book or … Read more
What do you do about the people who come back to the office after having discontinued care for a period of time? Well, if you are going to welcome them back, you need to make an effort to get them to understand the importance of regular chiropractic care. While most chiropractors probably ask the person … Read more
Did you ever have somebody tell you about something they are doing in practice and you realized that you once did the same thing in your practice…but now you don’t? And it wasn’t because it wasn’t helpful or profitable to your practice. It’s because you, well, you just got out of the habit. Perhaps you … Read more
One of the problems with having a busy volume practice is that it may become impersonal. If you are spending just a few minutes with people, not asking about their health problems or getting into small talk, your “family practice” does not seem much like a family (or perhaps too much like the 21st-century families … Read more