Some of us have not yet set goals or developed projects for 2008, possibly because we have not accomplished those for 2007 yet. This is the case for me this year. I’m not sure whether it is because I am not as motivated as I should be or because I had higher expectations than I … Read more
On October 2, 2007, we will celebrate our 40th year in practice. To celebrate, we have a number of different activities occurring during the 40 days leading up to the anniversary. Among the activities during this celebration, we are acknowledging practice members who have been coming to our office on a regular basis for 20 … Read more
We have an important concept in our chiropractic philosophy that says that if a principle is true in the perceptible realm, it is true in the imperceptible realm. The butterfly effect is part of that principle. You all know the idea. When a butterfly flaps its wings, it may “cause” or contribute to a hurricane … Read more
I recently received a complimentary CD from a practice management consultant who mentioned that we were currently seeing 8% of the American public in our offices but his management organization wanted to see that figure rise to 80% of the public. A number of things struck me. First, I had no idea things were that … Read more
I use to think that we chiropractors should be teachers, that we should communicate the chiropractic message to people and then watch it change their thinking and their lives. In fact, I have often said to audiences that educating practice members is almost as important as the adjustment. Recently, I started to make a more … Read more
Are we really serious about the idea of getting the message of chiropractic out to the world? Sometimes I wonder. It seems that many chiropractors are willing to put money into advertising, public relations or marketing programs only if they will put money back in their pocket and only if the amount exceeds the initial … Read more
It appears that we are about to see a great influx of immigrants into this country as our government prepares to open the doors, and perhaps give amnesty to those who are already here illegally. It is quite likely to happen and it presents some great opportunities and some great challenges to chiropractic. The opportunity … Read more
With few exceptions, for the past 30 years most chiropractors have been promoting chiropractic as a therapeutic approach to certain musculoskeletal problems. If you do not believe me check out your local yellow pages. We seem to have lost the old-time chiropractic fervor of “correcting the cause of all disease” or helping organic medical conditions. … Read more
Before chiropractic received equality in insurance coverage, including payment for the treatment of diagnosed medical conditions, volume practices were very popular. Of Course, I’m not sure they were all popping up for what I would call the right reasons, (i.e., to see more people receiving the life-enhancing benefits of chiropractic care). Some developed because the … Read more
In an effort to continually build our referral members, it is important to know whether the people coming into our office are satisfied with the service that we provide. We have no control over people’s dissatisfaction if they come in for one thing and find out that we provide a different service, that is to … Read more