It appears that we are about to see a great influx of immigrants into this country as our government prepares to open the doors, and perhaps give amnesty to those who are already here illegally. It is quite likely to happen and it presents some great opportunities and some great challenges to chiropractic. The opportunity … Read more
With few exceptions, for the past 30 years most chiropractors have been promoting chiropractic as a therapeutic approach to certain musculoskeletal problems. If you do not believe me check out your local yellow pages. We seem to have lost the old-time chiropractic fervor of “correcting the cause of all disease” or helping organic medical conditions. … Read more
Before chiropractic received equality in insurance coverage, including payment for the treatment of diagnosed medical conditions, volume practices were very popular. Of Course, I’m not sure they were all popping up for what I would call the right reasons, (i.e., to see more people receiving the life-enhancing benefits of chiropractic care). Some developed because the … Read more
In an effort to continually build our referral members, it is important to know whether the people coming into our office are satisfied with the service that we provide. We have no control over people’s dissatisfaction if they come in for one thing and find out that we provide a different service, that is to … Read more
In our last issue of the Practice Builder, at the conclusion of the article on statistics, I mentioned that both the percentage of referrals and the number of referrals are important statistics. I would suggest that you take a moment to refer back to The Practice Builder No. 10, an article entitled New Practice Members. … Read more
Chiropractors looking to practice in a straight manner will often call me and ask what book or books I would recommend to them in order to help them turn their practice around. Of course, I first recommend Chiropractic Philosophy. If you do not know what non-therapeutic straight chiropractic is all about, it is difficult to … Read more
A few issues ago we wrote about tooting your own horn. Even better than that is having someone else toot your horn for you! Although if you pay for someone’s testimonial, in reality, it is still you doing the bragging. The problem with testimonials is that they usually end up with someone talking about how … Read more
One of the great failures of chiropractic, both in individual practices and as a profession, is our lack of a continuing education program for people. We need a continuing education program for our practice members, for one important reason: the medical profession is constantly brainwashing the public to their outside-in viewpoint relative to health and … Read more
The importance of self-promotion is the topic of the opening chapter of the book Guerilla Publicity. And while it is critical to success in business, I must admit that I have a problem with promoting myself. I am almost embarrassed when I have to write a promotional piece for some educational tool, pamphlet, book or … Read more
What do you do about the people who come back to the office after having discontinued care for a period of time? Well, if you are going to welcome them back, you need to make an effort to get them to understand the importance of regular chiropractic care. While most chiropractors probably ask the person … Read more