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I use to think that we chiropractors should be teachers, that we should communicate the chiropractic message to people and then watch it change their thinking and their lives.  In fact, I have often said to audiences that educating practice members is almost as important as the adjustment. Recently, I started to make a more ... Read more

Are we really serious about the idea of getting the message of chiropractic out to the world?  Sometimes I wonder.  It seems that many chiropractors are willing to put money into advertising, public relations or marketing programs only if they will put money back in their pocket and only if the amount exceeds the initial ... Read more

It appears that we are about to see a great influx of immigrants into this country as our government prepares to open the doors, and perhaps give amnesty to those who are already here illegally.  It is quite likely to happen and it presents some great opportunities and some great challenges to chiropractic. The opportunity ... Read more

With few exceptions, for the past 30 years most chiropractors have been promoting chiropractic as a therapeutic approach to certain musculoskeletal problems. If you do not believe me check out your local yellow pages. We seem to have lost the old-time chiropractic fervor of “correcting the cause of all disease” or helping organic medical conditions. ... Read more

Before chiropractic received equality in insurance coverage, including payment for the treatment of diagnosed medical conditions, volume practices were very popular.  Of Course, I’m not sure they were all popping up for what I would call the right reasons, (i.e., to see more people receiving the life-enhancing benefits of chiropractic care).  Some developed because the ... Read more

In an effort to continually build our referral members, it is important to know whether the people coming into our office are satisfied with the service that we provide.  We have no control over people’s dissatisfaction if they come in for one thing and find out that we provide a different service, that is to ... Read more

Until the mid-seventies, insurance was never an important issue among straight chiropractors.  First, there were relatively few insurance plans that covered chiropractic and second, the straight chiropractic community had yet to clearly define itself by its objective.  While insurance inclusion of chiropractic has begun to wane there are still many chiropractors who participate in insurance ... Read more

The topic of this chapter, the famous or infamous box-on-the-wall system of practice, is really not part of the philosophy of chiropractic. While a fee system might reflect the philosophy, the philosophy actually transcends fee systems. Anyone interested in the history of the GPC, or God-Patient-Chiropractor fee system as it was originally called, would benefit ... Read more

In our last issue of the Practice Builder, at the conclusion of the article on statistics, I mentioned that both the percentage of referrals and the number of referrals are important statistics. I would suggest that you take a moment to refer back to The Practice Builder No. 10, an article entitled New Practice Members. ... Read more

The uniqueness of the straight chiropractic objective impacts upon chiropractic technique. Since the objective of correcting vertebral subluxations is to allow the innate intelligence of the body to be more fully expressed, any technique that purports to accomplish that objective should be acceptable to the practice of straight chiropractic. However inherent within the above objective ... Read more